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At the press conference, the leading guests attending the event came to the stage to start the device button. In the countdown of the scene, Wenchuang Liquor was officially launched, marking the deep integration of the IP of Maotai and West Lake.Product design culture sharing and tasting skills explanationThe Wenchuang wine launched this time is innovatively designed around Santan Yinyue Scene and Broken Bridge Canxue Scene, with high-end atmosphere and unique design. Among them, the back of Maotai wine bottle is Ye Xiaoyan's painting and Gan Long's imperial calligraphy poem; The shape of the bottle cap is inspired by the lotus leaf on the West Lake, and the clear water on the top symbolizes the West Lake. The design of the built-in folding fan means "straight to the point (fan)" and seeks the effect of "pushing the window to see the lake". The overall design creates an elegant and humanistic sensory experience, and the combination of white and West Lake Blue presents an elegant and soft atmosphere.

West Lake Ten Scenes Elegant Maotai West Lake Range Rover Series Wenchuang Liquor Released and ListedXu Binyi said in his speech that Wenchuang Liquor combines the beauty of the West Lake with the charm of Maotai, and is an exquisite wine of "beauty and beauty". In the creative process, it embodies three highlights: insisting on integrity and innovation, showing the important achievements of state-owned enterprises, deepening the cooperation between Zhejiang and Guizhou, and serving a better life; gathering the wisdom of all parties, repeatedly crafting, and creating a sincere work with the United States and the United States; adhering to the business philosophy of "authentic, honest and upright", innovating the marketing mode of "terminal direct sales", and wholeheartedly providing customers with high-quality services. I hope that with the continuous efforts of many parties, Wenchuang Liquor will become everyone's "other half" to the West Lake.

Editor: Zhang Yingfang Wang ChengOn November 25th, Maotai liquor and Maotai 1935 "West Lake Range Rover Series Wenchuang Liquor" (hereinafter referred to as "Wenchuang Liquor") jointly created by Maotai Group and Zhongda Group were officially released in Hangzhou West Lake. Starting from this year, this series of Wenchuang wines will select two of the ten scenic spots in the West Lake every year, and continue to introduce new products with innovative designs, and continue to carry forward Chinese traditional culture through the connection of wine scenes and wine carriers.Editor: Wang Xingtao and Wu Dewang